The Meaning Behind CLK: Why I’m Rebuilding from the Heart

CLK isn’t just a brand. It’s me—repackaged through lessons, heartbreak, risks, and resilience.

Back when I started CLK, it was about creating something that felt cool and creative. I wanted to make merch that looked dope and represented me. But after a few years of living more, failing more, and rebuilding—this brand is way deeper now.

What does CLK stand for?

Cufflink, Omega, Deadend.

Each one of these represents a part of my journey.

• Cufflink is about trying to keep it together, even when I’m breaking. He’s the heart. The one who leads with love.

• Omega is the wolf—resilient, driven, a little cold, because he had to be. That’s my survival mode.

• Deadend is the quiet one. The version of me that hit wall after wall but kept drawing, painting, building, hoping.

Together, they make up my internal universe. CLK is their world. This brand is how I give voice to what I never said out loud.

Why the Rebuild?

I outgrew what CLK used to be. I was chasing designs without structure, and sometimes trying to create for trends instead of truth. Add in a long relationship that ended, some failed partnerships, and a ton of learning on the fly—it forced me to reevaluate everything.

I asked myself: What do I really want to say with this brand?

What’s Next?

• Story-first drops. Each collection is built around a theme, character, or season of life.

• Quality over quantity. Limited runs. Rare pieces. Things you hold onto.

• Creative studio funders. Every piece you buy fuels this dream of opening art hubs for the youth.

This Brand is Bigger Than Me Now

I want CLK to be a bridge—for the creative kid who’s lost, for the adult rediscovering themselves, for anyone grinding to create something real.

This is only the beginning. Welcome to the rebuild.